Affecting Factors on the Rural Women’s intentions to Use Herbal Medicines in Karaj Township

Document Type : Research Paper

Authors

Abstract

    The main purpose of this research was to study the factors affecting on rural women’s intentions of using herbal medicines. The statistical population of the research consisted of women referred to rural health centers in central district of Karaj township. The sample size consisted of 110 subjects selected by using two-stage sampling technique. Standard questionnaires developed by Mohammdi Zeidi et al. (2012) and Luo et al. (2013) helped to collect data. A panel of experts confirmed content validity of the questionnaires. Construct validity and reliability of the research instrument were confirmed through examining of model fit in three levels of measurement model, structural model and total model. For analyzing data Structural Equation Modeling (SEM) multivariate technique (Partial Least Squares) was used through Smart PLS software. The results showed that two variables of social norms and perceived behavioral control had a positive and significant effect on rural women’s attitude towards the use of herbal medicines. The results also revealed that variables of social norms, perceived behavioral control and attitude had a positive and significant effect on rural women’s intention to use herbal medicines and explained about 61 percent of its variances. 

Keywords

References

- Ajzen, I. & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. USA, Pearson Prentice Hall.
- Ajzen,I. (1991). The theory of planned behavior.Organizational Behavior and Human Decision Processes, 50 (2), 179-211.
- Ameri, F., Vahabi, M., Khatonabadi, A. & Andalibi, L. (2012). Use of medicinal plants in Iran: Statistical analysis of the consumer, consumption methods, sources. Journal of Medicine and Purification, 22 (3), 42-37. [Persian]
- Ashayeri, N., Abbasian, A., Janbakhsh, S., Sheibani, S., Sodagari, F. & Minaei, B. (2008). The most common medicinal plants purchased from groceries in Tehran. Journal of Islamic and Iranian Traditional Medicine, 3 (4), 477-482. [Persian]
- Beiglo, M., Effati Dariani, F. & Mohammadi, A. (2012). Knowledge, attitude and performance of pregnant women referred to medicinal plants in the health center of Al- Zahra in Tabriz. Proceedings of the National Conference on Natural Products and Herbs, Bojnoord, 5 to 6 September 2012, 1-10. [Persian]
- Chang, C., Hung, S., Cheng, M. & Wu, C. (2015). Exploring the intention to continue using social networking sites: The case of Facebook.Technological Forecasting & Social Change, 95, 48-56.
- Davari, A. & Rezazadeh, A. (2014). Structural equation modeling with PLS. Tehran, Jahad Daneshgahi Press. [Persian]
- Davis, L., Ajzen, I., Saunders, J. & Williams, T. (2002). The Decision of African American Students to Complete High School: An Application of the Theory of Planned Behavior. Journal of Education Psychology, 94 (4), 810-819.
- Gangadharappa, H., Pramod, K. & Shiva, K. (2007). Gastric floating drug delivery systems: A review. Indian J. Pharm. Ed. Res., 41, 295-305.
- Ismail, S. & Mokhtar, S. (2015). The antecedents of herbal product actual purchase in Malaysia.Management Science Letters, 5, 771-780.
- Javan Bakht, O. & Esmaeili, S. (2014). Study of different preferences for the use of medicinal plants in the city of Tabriz. Journal of Agricultural Economics and Development, 28 (1), 64-70. [Persian]
- Ling, C. (2013). Consumers’ purchase intention of green products: An investigation of the drivers and moderating variable. Elixir Marketing Mgmt, 57, 14503-14509.
- Luo, Z., Grundling, J. & Steynberg, L. (2013).Attitudes, Subjective Norms and Behavioral Control towards Traditional Chinese Medicine in South Africa.Proceedings of 8th Annual London Business Research Conference Imperial College, London, UK, 8 - 9 July, 1-12.
- Mahmodian, A., Golshiri, P., Rezaei, G. & Akbari, M. (2012). Studying the causes of referring to traditional medicine and users’ satisfaction in city of Isfahan. Journal of Medicine Faculty of Isfahan, 30 (208), 1550-1558. [Persian]
- Mahomoodall, M. (2013). Traditional Medicines in Africa: An Appraisal of Ten Potent African Medicinal Plants. Hindawi Publishing Corporation Evidence-Based Complementary and Alternative Medicine, Article ID 617459, 1-14.
- Mohamed, A. (2004). Factors influencing intention to consume herbal supplement. MSc Thesis, Business Administration, UPM, Malaysia.
- Mohammdi Zedi, E., Akaberi, A. & Pakpor Haji Agha, A. (2012). Factors affecting the use of medicinal plants using the theory of planned behavior among women in Qazvin. Journal of North Khorasan University of Medical Sciences, 4 (5), 103-114. [Persian]
- Naderi, F., Nejad Sabzi, P. & Rasolian, B. (2009). Investigating the supply and demand of medicinal plants in groceries in Lorestan province in 2008.Lorestan University Journal of Medical Sciences, 11 (5), 63-57. [Persian]
- Pahlevan Sharif, S. & Mahdavian, V. (2015).Structural equation modeling with AMOS. Tehran, Bisheh Press. [Persian]
- Paul, J. & Rana, J. (2012).Consumer Behavior and Purchase Intention for Organic Food.Journal of Consumer Marketing, 29 (6), 412-422.
- Rashidi, S., Faraji, H., Jahanbin, D. & Mirfardi, A. (2011). Evaluation of knowledge, belief and performance of Yasouj people towards medical plants.Journal of Medicinal Plants, 11 (8), 177-184. [Persian]
- Shosan1, L., Fawibe, O., Ajiboye, A., Abeegunrin, T. & Agboola, D. (2014). Ethnobotanical Survey of Medicinal Plants Used in Curing Some Diseases in Infants in Abeokuta South Local Government Area of Ogun State, Nigeria. American Journal of Plant Sciences, 5, 3258-3268.
- Sivasankari, B., Pitchaimani, S. &Anandharaj, M. (2013). A study on traditional medicinal plants of Uthapuram, Madurai District TamilnaduSsouth India. Asian Pac J Trop Biomed,3 (12), 975-979.
- Tagoe, M. &Abakah, E. (2014). Determining distance education students’ readiness for mobile learning at University of Ghana using the Theory of Planned Behavior.International Journal of Education and Development using Information and Communication Technology (IJEDICT), 10 (1), 91-106.
- Vahidi, A., Ghreishian, M., Bashar Dost, N. Sadeghi Panah, F. & Soltani, M. (2012). Study of attitudes and behavior of people to plant drugs in the treatment of diabetes in Yazd city.Sunrise Journal of Public Health, Yazd, 12 (4), 113-122. [Persian]
- Wetzels, M., Odekerken-Schröder, G. & Van Oppen, C. (2009). Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration.Mis Quarterly, 33 (1), 177-195.

Files

History

  • Receive Date: 30 June 2016
  • Revise Date: 07 June 2017
  • Accept Date: 23 January 2018

Share

How to cite

Statistics